B Braun Melsungen AG (Germany), Medtronic plc (Ireland), and 3M Company (U.S.) dominate the global animal wound care market

The global Animal Wound Care Market is fragmented in nature. The market is dominated by B Braun Melsungen AG (Germany), Medtronic plc (Ireland), and 3M Company (U.S.) which together accounted for ~45-50% of the global market in 2015. 

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The leading position of B Braun Melsungen AG (Germany) in this market is majorly attributed to its wide geographic presence with various distribution partners across the globe. The company primarily focuses on strengthening its extensive global sales network with the help of a dedicated team of specialist sales representatives. The company also focuses on entering into partnerships with other market players in emerging markets such as Asia and Latin America to understand the regional market needs and improve product efficacy. The company offers clinical education for veterinary professionals, which helps increase the adoption of its products among veterinary professionals.

Medtronic plc (Ireland) held the second-largest share in the animal wound care market in 2015. The company has a strong presence in the global animal wound care market owing to its diversified distribution channels. Medtronic focuses on maintaining its market position through the development of innovative technologies. The company emphasizes on enhancing its global presence by means of inorganic growth. For instance, in 2015, Medtronic acquired Covidien plc (Ireland), a global healthcare company, which significantly expanded its product portfolio and geographical presence.

3M Company (U.S.) held third-largest share in the global animal wound care market in 2015. The company has an established market presence, brand reputation, and broad range of animal wound care products, which helps it to meet the growing demand of the rapidly changing animal wound care market. The continuous focus of the company on providing innovative technology and quality products enables veterinary healthcare professionals to deliver efficient patient care, thus ensuring growth of the company.

  

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Industry players adopted the strategy of new product launches to achieve growth in the global animal wound care market. For instance, Jorgen Kruuse A/S launched two new products lines, namely, KRUUSE hydroGel and KRUUSE foam dressing in wound dressing portfolio for veterinary practitioners, in March 2013. In addition, in January 2014, Bayer AG (Germany) launched Remend, a wound spray gel to manage wounds of companion animals. Similarly, the mergers and acquisitions were pursued by global players to garner a larger share in the global animal wound care market. In this regard, in June 2015, Henry Schein, Inc. (U.S.), leading provider of healthcare products and services to animal health and medical practitioners acquired 85% shares of Jorgen Kruuse A/S. This acquisition helped the company to expand its geographic reach across the globe.