The key players in the Hemodialysis and Peritoneal dialysis market focus on various strategies such as expansions; product launches and
product enhancements; mergers and acquisitions; and partnerships, agreements,
and collaborations in order to strengthen
their global position. Expansions was the
key growth strategy adopted by a majority of the industry players to increase
their share in the hemodialysis and peritoneal dialysis market.
Companies such as Fresenius Medical Care AG
& Co. KGaA (Germany), Baxter International,
Inc. (U.S.), DaVita Healthcare Partners, Inc. (U.S.), Diaverum Deutschland GmbH
(Germany), B. Braun Melsungen AG (Germany), Nipro Corporation (Japan), NxStage
Medical, Inc. (U.S.), Asahi Kasei Medical Co., Ltd. (Japan), Nikkiso Co., Ltd.
(Japan), and Mar Cor Purification, Inc. (U.S.) majorly adopted this strategy.
Apart from geographic expansions, a number of
leading players adopted the strategy of product launches and enhancements to develop
new and technologically advanced dialysis products and treatment, strengthen
their product portfolios, upgrade existing products, and address the unmet
needs of end users.
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As of 2015, Fresenius Medical Care AG & Co. KGaA
(Germany) held the leading position in the hemodialysis and peritoneal dialysis
market, owing to its strong presence in all the segment of hemodialysis and
peritoneal dialysis market. The company focuses on product innovation and
product launches as its key business strategies to ensure its growth in the
market. It launched new dialysis therapy system–6008 CAREsystem (in May 2016), multiFiltratePRO
continuous
renal replacement therapy (CRRT) therapy system (in September 2016), sleep•safe
harmony (in September 2014), and WetAlert, a wireless wetness detector (in
February 2013). In addition, to maintain its leadership position in the dialysis
services market, the company has adopted inorganic growth strategies
such as partnerships, collaborations, and acquisitions. In February 2016, the company
entered into a joint venture partnership with MemorialCare Health System
(U.S.). Through this partnership, Fresenius Medical Care operates 15
dialysis clinics in Orange and Los Angeles. Likewise, in
May 2013, Fresenius signed a partnership agreement with Apollo Medical Holdings,
Inc. (U.S.), to provide integrated healthcare services to ESRD patients.
DaVita Healthcare Partners, Inc. (U.S.) held the second
position in the global hemodialysis and peritoneal dialysis market in 2015. The
company’s dominance in the market can be mainly attributed
to its strong presence in providing a wide array of renal care services to
patients in the U.S. and other countries. It offers dialysis services under
three operating segments—Dialysis and Related Lab Services, HCP (HealthCare
Partners), and Other Ancillary Services & Strategic Initiatives. As of September 2016,
DaVita provided dialysis services to a total of approximately ~750,000 patients at 2,457 outpatient dialysis
centers, of which 2,318 are located in
the U.S. To sustain its position in the dialysis services market, the
company has been concentrating on mergers and acquisitions as its key business
strategy. For instance, in May 2016, the company acquired Family Health Care of
Central Florida (U.S.). Family Health Care is a primary care group serving in the
Orlando metro area in Florida.
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