Key Players in the CBCT/Cone Beam Imaging Market Pursue Product Launches and Product Approvals and Agreements & Collaborations as their Key Growth Strategies.

The CBCT/Cone beam imaging market is highly competitive with the presence of various established as well as emerging players. Some of key players in this market include Danaher Corporation (U.S.), Carestream Health, Inc. (a subsidiary of Onex Corporation) (Canada), Planmeca Group (Finland), Vatech Co., Ltd. (South Korea), Dentsply Sirona (U.S.), Cefla S.C. (Italy), J. Morita MFG. Corp (Japan), Asahi Roentgen IND.CO., LTD. (Japan), PreXion Corporation (Japan), and CurveBeam LLC (U.S.).

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Other players in the market include companies such Yoshida Dental Mfg.Co.,Ltd. (Japan), Villa Sistemi Medicali Spa (Italy), Owandy Radiology (France), Hitachi Medical Systems (Japan), GENORAY Co., Ltd. (Korea), Imageworks Corporation (U.S.), and Trident Srl (Italy).

Companies are focusing on organic as well as inorganic growth strategies such as product launches and product approvals; agreements, partnerships, and collaborations; expansion; and acquisitions. Product launches and product approvals accounted for the largest share of the overall growth strategies adopted by market players between 2013 and 2016. Various new and technologically advanced products were launched during this period. For instance, in October 2015, J Morita upgraded its existing Veraviewepocs 3D R100, 3D/Pan/Ceph system with the addition of two new Field of View (FOV) to provide adjustment to maxilla or mandible, thus reducing the overall radiation exposure. Also, in March 2015 SOREDEX launched the SOREDEX Minidose solution, which is a fast and low-dose 3D imaging option for its CRANEX 3Dx. This enabled the company to expand its product offerings in the market. In addition to the product launches, prominent players in this market received product approvals to market their products in the global CBCT/Cone Beam Imaging. Some of the recent product approvals include OnSight 3D Extremity, a cone beam CT (CBCT) system (Carestream Health, Inc.) (September 2016); Planmed Verity CBCT scanner’s MaxScan maxilofacial imaging mode (Planmeca Group) (May 2015); VATECH Brazil received an approval from Agência Nacional de Vigilância Sanitária (ANVISA) for  its PaX-i series, which includes PaX-i, PaX-i3D, and PaX-i3D Green (August 2014), U.S. FDA approval for Planmed Verity Extremity, a cone beam CT scanner (Planmeca Group) (February 2013); Korean FDA approval for its Planmed Verity Extremity Scanner (Planmeca Group) (January 2013).

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Such product launches and approvals help companies to enhance their product offerings and leverage the growth opportunities in this market. Key players who adopted this growth strategy include. Carestream Health Inc. (Canada), Danaher Corporation (U.S.), Planmeca Group (Finland), Dentsply Sirona (U.S.), Vatech Co,. Ltd. (South Korea), Cefla S.C. (Italy), J. MORITA MFG. CORP. (Japan), Curve Beam LLC (U.S.), and PreXion Corporation (Japan).